The case presents the conflict the Rector of the University is about to resolve at a dramatic meeting of the Academic Council, which had the devolution of the budget as an item on its agenda.

The case contains a detailed history of the problem and closes with a brief note about the successful (or not) outcome of the meeting, without specifying what kind of discussion took place, what kind of decisions were taken, and whether the conflict was really resolved.

Teaching notes include case summary, goals, target groups, training techniques,topics for discussions.

The case presents the conflict the Rector of the University is about to resolve at a dramatic meeting of the Academic Council, which had the devolution of the budget as an item on its agenda.

The case contains a detailed history of the problem and closes with a brief note about the successful (or not) outcome of the meeting, without specifying what kind of discussion took place, what kind of decisions were taken, and whether the conflict was really resolved.

The case study examines the re-positioning of coffee brand in the Bulgarian market in the context of defining of new strategic alternatives of the company.

Few articles have been published that specifically deal with how to support strategic analysis and management in small-medium sized enterprises (SMEs). In the last decade, however, literature on strategic management has paid considerable attention to the resource-based theory, which seems to fit well the needs of owners and executives of SMEs.

The objective of this article is twofold: (i) to present a resource-based view of an SME’s sustainable competitive advantage; (ii) to propose an approach to strategy analysis based on such a view.