The aim of this article is to explore the entrepreneurial-directed approach to teaching within one university-level course in corporate entrepreneurship (CE) for Master’s-level students, and to gain a deeper understanding of the viability of the pedagogical methods used in teaching CE. Thepaper seeks to describe and examine the approach in the light of the theoretical concepts behind it, the pedagogical methods and applications used to reach the course objectives, and the learning outcomes.

The purpose of this paper is to present a prospective entrepreneurship training model based on experiential learning which will enable the “production” of small business owners or entrepreneurs which is not being achieved by the current methods.