Case studies included in the five chapters aim to be an innovative and practice-based teaching material on entrepreneurship for higher education, in particular by using real cases and experiential learning.
Cases refer to existing companies and particularly to local ones in order to provide students with role models at local level with which they can easily identify themselves. The case studies relate to different business sectors, and concern different entrepreneurial stages such as start-up, growth and management of a company. In this respect, case studies are selected to address real problems that would-be entrepreneurs or young entrepreneurs will have to tackle with, such as lack of capital, access to markets, opportunity recognition, etc. Particular attention is devoted to display case studies on innovative or technological sectors that can be more easily used in entrepreneurship education.
English